In addition to the photos I’ve been making for Back Chat, we’ve also decided to start experimenting with making a promotional video for each show. The format is a simple one, featuring behind the scenes footage of models getting painted and info about the show. The videos are meant to be fun & easily digestible, hopefully piquing the curiosity of potential attendees & fans.
This is the first promo video I made. Since I didn’t have the idea to make a advert for the show until after the shoot, this first edit is cobbled together with found footage, which is an aesthetic that I’m finding I like. I really love the audio in this video. Cody Rigby, the front man for Back Chat, does such a good job keeping momentum going.
Emily Luntz:
My skill as a cinematographer is still very much in its infancy. The process of knowing what I need shoot and how to make a good edit with what I have is still very foreign to me. I don’t feel like I’ve nailed a video yet, but I think they’re getting better. To me, the important thing is that I’m learning something new every time I make one.
Marit Kemppainen is featured in my second attempt. I think the overall quality of the edit is tighter, but I feel like the visual excitement doesn’t quite match the mood of the audio. That probably has to do with the naked bass line, which is smooth like silk, but could probably use another musical element.
Marit Kemppainen:
The reason we’re making these videos is two fold. The first is to entice people to come to the show, the second is to help raise the profile of the band. It’s hard to measure the success of things like this, right now we have no idea if they’re serving to do much of anything, but we learn something new from every idea we try and we’ll keep experimenting with new promotional avenues.
I count any project a success if I’ve learned something from it. I’d rather leave an experience as a wiser failure then a timid success.
This Friday four amazing bands (Back Chat, The New Electric Sound, Tighty Willis and Bus People) are going to knock the roof off Muse. Don’t be that person who missed out, that person is lame. Finals are over, have some fun.
(There’s going to be a new split EP featuring The New Electric Sound, Tighty Willis, Back Chat & Lynn Damien for sale at the show! That’s 7 songs for $ 5.00. A STEAL, MY ECONOMICALLY AWARE FRIEND.)
(Like this post too, the cool kids are doing it.)
